Clear Brand Messaging Tips for Small Business Owners Who Are Tired of Being the Best-Kept Secret

Clear Brand Messaging Tips for Small Business Owners Who Are Tired of Being the Best-Kept Secret “Clarity is the most important thing. I can compare clarity to pruning in gardening. If you are not clear, nothing is going to happen.” — Diane von Furstenberg How are things in your world? And before you give me […]

How to Write a Brand Message That Gets Attention and Builds Trust

How to Write a Brand Message That Gets Attention and Builds Trust “People don’t buy what you do; they buy why you do it.” — Simon Sinek Nobody is ignoring you on purpose. Let that sink in for a second. You’re showing up. You’re posting. You’re going to the networking events and handing out the […]

Stop Whispering and Start Declaring: How to Craft a Brand Message That Actually Gets Heard

Stop Whispering and Start Declaring: How to Craft a Brand Message That Actually Gets Heard “Your brand is what other people say about you when you’re not in the room.” — Jeff Bezos Let me ask you something real. How are things in your world? And I don’t mean the surface-level answer. I mean—how’s business […]

My First Product Launch Had a 34% Return Rate and Nearly Bankrupted Me

My First Product Launch Had a 34% Return Rate and Nearly Bankrupted Me “In preparing for battle I have always found that plans are useless, but planning is indispensable.” — Dwight D. Eisenhower How are things in your world? Are you getting ready to launch a new product? Exciting times! But let me ask you […]

I Was a Terrible Leader Until One Employee’s Resignation Letter Showed Me the Truth

I Was a Terrible Leader Until One Employee’s Resignation Letter Showed Me the Truth “The greatest leader is not the one who does the greatest things, but the one who gets people to do the greatest things.” — Ronald Reagan How are things in your world? Here’s a question that might sting a little: would […]

I Tried to Do Everything Myself Until I Collapsed at My Desk

I Tried to Do Everything Myself Until I Collapsed at My Desk “If you want to go fast, go alone. If you want to go far, go together.” — African Proverb How are things in your world? Let me take a wild guess — you’re wearing about seventeen different hats right now. You’re the CEO, […]

I Had $47 in My Account When the Furnace Died in February

I Had $47 in My Account When the Furnace Died in February “It is not the return on my investment that I am concerned about; it is the return of my investment.” — Will Rogers How are things in your world? Be honest with me for a second — if your car broke down tomorrow […]

I Was Denied a Mortgage Because of Something I Didn’t Even Know Was on My Credit Report

I Was Denied a Mortgage Because of Something I Didn’t Even Know Was on My Credit Report “Financial peace isn’t the acquisition of stuff. It’s learning to live on less than you make, so you can give money back and have money to invest.” — Dave Ramsey How are things in your world? Have you […]

A Single Guest Post on Someone Else’s Website Brought Me $23,000 in New Business

A Single Guest Post on Someone Else’s Website Brought Me $23,000 in New Business “Your network is your net worth.” — Porter Gale How are things in your world? Are you stuck trying to grow your audience from scratch, posting into the void, hoping the algorithm gods will somehow bless your content with visibility? It’s […]

My Blog Had 5,000 Monthly Visitors and Zero Leads Until I Fixed These Three Things

My Blog Had 5,000 Monthly Visitors and Zero Leads Until I Fixed These Three Things “What helps people, helps business.” — Leo Burnett How are things in your world? Here’s a frustrating scenario you might recognize: your blog is getting traffic. People are actually finding your content. Google seems to like you. But somehow, all […]