Brand Messaging for Beginners: How to Finally Tell People What You Do Without Their Eyes Glazing Over
Brand Messaging for Beginners: How to Finally Tell People What You Do Without Their Eyes Glazing Over “The most powerful person in the world is the storyteller.” — Steve Jobs You’re at a networking event. Someone smiles, shakes your hand, and asks the question every business owner dreads: “So, what do you do?” And you […]
Stop Overcomplicating It: How to Make Your Marketing Message Clear, Simple, and Impossible to Ignore
Stop Overcomplicating It: How to Make Your Marketing Message Clear, Simple, and Impossible to Ignore “Simplicity is the ultimate sophistication.” — Leonardo da Vinci You’re overthinking this. I know that sounds blunt, but somebody needs to say it to you. You’ve been staring at your website copy, rewriting your Instagram bio for the fourteenth time, […]
What Is a Brand Message—And Why Is It the One Thing Your Business Can’t Survive Without?
What Is a Brand Message—And Why Is It the One Thing Your Business Can’t Survive Without? “If you can’t explain it simply, you don’t understand it well enough.” — Albert Einstein If I sat you down right now and asked you, “What does your business do and why should anyone care?”—could you answer in one […]
How a Strong Brand Message Turns Strangers Into Clients Who Chase You
How a Strong Brand Message Turns Strangers Into Clients Who Chase You “A brand is a voice and a product is a souvenir.” — Lisa Gansky Let me paint a picture for you. Two businesses in the same industry. Same quality of work. Same pricing. Same city. One of them has a waitlist three months […]
The Messaging Mistakes That Are Quietly Killing Your Small Business—And How to Fix Them Today
The Messaging Mistakes That Are Quietly Killing Your Small Business—And How to Fix Them Today “The single biggest problem in communication is the illusion that it has taken place.” — George Bernard Shaw You’re not losing clients because your competition is better. Read that again. You’re losing them because your message is making mistakes you […]
How to Define Your Brand Message and Stand Out Online When Everybody’s Saying the Same Thing
How to Define Your Brand Message and Stand Out Online When Everybody’s Saying the Same Thing “The aim of marketing is to know and understand the customer so well the product or service fits him and sells itself.” — Peter Drucker You could be the most talented person in your industry and still get outpaced […]
Clear Brand Messaging Tips for Small Business Owners Who Are Tired of Being the Best-Kept Secret
Clear Brand Messaging Tips for Small Business Owners Who Are Tired of Being the Best-Kept Secret “Clarity is the most important thing. I can compare clarity to pruning in gardening. If you are not clear, nothing is going to happen.” — Diane von Furstenberg How are things in your world? And before you give me […]
How to Write a Brand Message That Gets Attention and Builds Trust
How to Write a Brand Message That Gets Attention and Builds Trust “People don’t buy what you do; they buy why you do it.” — Simon Sinek Nobody is ignoring you on purpose. Let that sink in for a second. You’re showing up. You’re posting. You’re going to the networking events and handing out the […]
Stop Whispering and Start Declaring: How to Craft a Brand Message That Actually Gets Heard
Stop Whispering and Start Declaring: How to Craft a Brand Message That Actually Gets Heard “Your brand is what other people say about you when you’re not in the room.” — Jeff Bezos Let me ask you something real. How are things in your world? And I don’t mean the surface-level answer. I mean—how’s business […]
My First Product Launch Had a 34% Return Rate and Nearly Bankrupted Me
My First Product Launch Had a 34% Return Rate and Nearly Bankrupted Me “In preparing for battle I have always found that plans are useless, but planning is indispensable.” — Dwight D. Eisenhower How are things in your world? Are you getting ready to launch a new product? Exciting times! But let me ask you […]